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Ommaviy kommunikatsiya. Jurnalistika. Ommaviy axborot vositalari
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Фалсафа, социология, маданиятшунослик фанлари ва уларни укитишдаги муаммоларимиз тугрисида.
Рисолада мамлакатимиз таълим тизимида фалсафа,
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Advertising as a Creative Industry Regime of Paradoxes
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant.
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Globalizing the Soybean Fat, Feed, and Sometimes Food, c. 1900–1950
Globalizing the Soybean asks how the soybean conquered the West and ana- lyzes why and how the crop gained entry into agriculture and industry in regions beyond Asia in the first half of the twentieth century.
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Globalizing the Soybean Fat, Feed, and Sometimes Food, c. 1900–1950
Globalizing the Soybean asks how the soybean conquered the West and ana- lyzes why and how the crop gained entry into agriculture and industry in regions beyond Asia in the first half of the twentieth century.
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Industry-University Research Collaborations: Report of a Workshop
The prevalence and vitality of research partnerships between industrial organizations and universities have increased dramatically over the last two decades. Data from a comprehensive national survey cited by the National Science Foundation reveal that four times as many industry-university research centers—a total of 286 —were established in the 1980s than were created in the preceding ten years (see Cohen, Florida, and Goe,
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Customer Competences and Innovation Capability
When I started thinking about a potential topic for my dissertation, I planned to connect this work somehow to my personal passion for video games. However, in the beginning I underestimated the complexity of finding a relevant topic for a dissertation and I realized that connecting a research topic to video games is not that simple.
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MASS MEDIA: COVERAGE, OBJECTIVITY, AND CHANGES
Over the past 20 years, significant evidence has accumulated supporting the use of mass media campaigns in smoking cessation efforts. Studies have shown that smoke cessation campaigns can change beliefs and attitudes about quitting, increase motivation to quit and stimulate quit attempts. Also discussed in this book is the role of mass media in shaping and presenting certain forms of national identity; the prosocial messages in animated cartoons; the political use of fear and news reporting in Italy; media depiction of risky driving and adolescent driving behaviors; and the Axelrod Model of social phenomena and mass media.
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Scholarship, Commerce, Religion THE LEARNED BOOK IN THE AGE OF CONFESSIONS , 1560–1630
This book is a revised and expanded version of the lectures I gave at the University of Oxford in May 2010 as the Lyell Reader in Bibliography. I should like here to express my gratitude to the Lyell electors and to the continued support I have received from the Lyell Fund.
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Биометрия
Статистической совокупностью называют некоторое множество относительно однородных предметов или объектов, объединяемых по выбранному признаку. Теоретически бесконечно большая или приближающаяся к бесконечности совокупность всех единиц или членов вариационного ряда называют генеральной. Генеральная совокупность может состоять из такого большого количества единиц, что изучить их все не представляется возможным. Поэтому приходится иметь дело со сравнительно небольшими, выборочными совокупностями.